The numbers
Do you track my website?
No. We count the look, the descent, and the click that leaves this map. We do not watch your pages.
Named Atlas stops at the door. We do not load a script on your site and we do not count every page after someone leaves.
The click that leaves this estate is ours to count. What they do next is yours.
That keeps the map honest and cheap. It also means a click is not a sale. Use your own analytics for the rest of the path.