The numbers
What does click rate mean here?
Two labelled rates: click / look, and click / descent. An unmarked rate could mean either.
When someone leaves for your site, we can divide those clicks by looks, or by descents. Those two rates are not the same.
A look is the estate sheet or public page. A descent is map navigation into the body. Click / look is destination clicks ÷ looks. Click / descent is destination clicks ÷ descents. One of each per explorer per day.
We show both, labelled. We do not print a single unmarked rate that could mean either.