The numbers
Will this show in my analytics?
Yes, if you set a destination. We append campaign tags so your own analytics can see the click.
The outbound link is the door. When someone leaves for your site, we append campaign tags: source, medium, campaign, and the rest. Your own analytics can treat that as a Named Atlas visit.
Blank tags use the defaults: namedatlas as the source, estate as the medium, your estate name as the campaign, and the coordinate as the content tag. You can change those on the estate.
We do not receive your site’s later events. A form fill or a sale lives in your analytics, not here.